Love Referendum

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Developed as an interactive alternative reality game ARG for public realm, the initial phase included a series of video clips, viral postcards and an interactive website.Is Adelaide in the grip of a potentially fatal pandemic called lovesickness? Has it become a sentimental slave to romance or a slick metropolis for the cool and uncaring? In an urgent call to action, the Department of Deliberation is conducting a statewide referendum in December 2007. It will ask the public to decide whether they are lovestruck or lovesick. Results will be tallied and citizens will be officially (and spectacularly) notified during opening night of the 2008 Adelaide Fringe.

Watch the viral video mobile campaign clips here:

Watch – Ebola
Watch – Have Your Say
Watch – Timmy

Love Referendum was supported by Arts SA Public Art

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